Job Description
Job Title  Digital Acquisition Specialist
Reports to UK Marketing Manager

 

Job Purpose
As part of the UK Marketing team to be the SME on all PPC, SEO, user-generated content and digital acquisition channels. To be the daily contact point for all acquisition partners

 

Principal Accountabilities
  • Support the Marketing function in achieving the aims and objectives set in the wider marketing strategy as well as working with the wider marketing team to release multichannel campaigns as per the communications plan
  • Provide input in the writing of customer communications to maximise SEO performance
  • Monitor SEO and marketing KPI’s and reports on a regular basis.
  • Monitor SEO and PPC performance using various tools and systems and investigate any issues
  • Target the improvement of SEO and PPC performance, as well as monitoring these changes to prove ROI
  • Use data and keyword analysis to contribute ideas for content that contributes towards SEO objectives
  • Support and be the daily point for contact for all acquisition partners
  • Manage small changes between the acquisition partners and the company
  • Monitor customer behaviour through the web journey using various tools
  • Upload web content across the group’s websites and blogs, using various content management systems.
  • Support the content change process for quote forms and customer portals, including monitoring changes.
  • Day to day management of customer review platforms
  • Analysis and reporting on user-generated content across all digital and offline platforms
  • End to end customer journey collation and validation of data
  • Developing and implementing plans for optimising user-generated content
  • Developing and implementing digital campaigns in-house such as paid search
  • Working with the wider marketing team to release multichannel campaigns as per the communications plan

 

Knowledge and Experience
Qualifications

  • Preferably to degree level, in relevant business area. Candidates without a degree but with relevant experience will also be considered

Knowledge and Skills

Essential

  • Experience in digital marketing, including SEO and PPC
  • Excellent written and verbal communications skills necessary
  • Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment
  • Strong team and collaboration skills
  • Working knowledge of content management systems
  • Confidence in analysing and reporting on data
  • Professional demeanour and ability to engage at a senior level
  • Strong organisation skills and high attention to detail
  • Computer literate in Microsoft Word, Excel and PowerPoint.

Preferable

  • Experience in B2B and B2C communications
  • Worked in a regulated industry

Personal Attributes

  • Great team-working and interpersonal skills
  • Proactive, resourceful, enthusiastic and efficient, with a high level of professionalism.
  • Well-organised, flexible and thrives under pressure.
  • A highly customer-orientated approach with strong sense of empathy, committed to achieving excellent levels of customer service.
  • Business-minded individual who seeks to align themselves with the company’s goals.
  • Willing to seek help when necessary.
  • A creative `can-do` attitude and preparedness to meet new challenges.

If you would like to apply for this role then please send your current CV to recruitment@insurethebox.com