What are Cookies?
Cookies are small pieces of information that a site asks your browser to store when you visit that site.
How are Cookies used?
They are widely used to help websites work, or work more efficiently, as well as to provide information to the owners of the site. Cookies are used for different purposes such as:
- helping users to log into a website;
- remembering what’s in a shopping basket when shopping for goods online;
- analysing traffic to a website;
- tracking users’ browsing history;
- helping organisations with marketing.
What are First and Third Party Cookies?
First party Cookies
These are Cookies we place on your browser when you use our site.
Third party Cookies
These are Cookies we ask our partners to place on your browser when you use our site.
What Cookies do we use?
Strictly Necessary Cookies
These are first party Cookies that we use to help our site work and provide security, network management, and accessibility.
We cannot turn these off, but you can set your browser to block or alert you about these cookies. If you do this, our site may not work properly.
These are first party Cookies that we use to help us remember the choices you make and provide personalised features, such as preferred language, your region or accessibility preferences.
We ask consent to place these Cookies on your browser. If you do not consent, some of our services might not work properly.
These are first party Cookies that we use to help us understand more about the performance of our site. They tell us things like how many people have visited and where they have come from. They also tell us how people use our site, such as the pages people spend most time on. These Cookies are aggregated and therefore anonymous.
We ask for consent to place these cookies of your browser, if you do not consent to these Cookies, we will know less about how our site has performed, which means we might not know where improvements need to be made.
These are third party Cookies that may be used to build a profile of about you, so you can be shown adverts which are tailored to your interests. They do not directly store personal information, but are based on uniquely identifying your browser and internet device.
We ask for consent to place these cookies of your browser. If you do not consent, your adverts will not be personalised.
Detailed Information about the Cookies our Site uses
For detailed information about the type of Cookies used, please see the table below.
|Type of cookie||Provider||Name of cookie||Cookie function||Lifespan of cookie|
|Strictly necessary||insurethebox||cookielawinfo- checkbox-necessary
cookielawinfo- checkbox-non- necessary
|Determines whether the user has accepted the cookie consent box||1 year|
|insurethebox||JSESSIONID||Customer portal used in session tracking.
This cookie is used to count the number of sessions created on our site. We use this value in order to scale our backend servers.
This cookie expires as soon as you close your browsing session.
|Analytics||Bazaarvoice||BVBRANDID||Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.||1 year|
|BVBRANDSID||Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.||1 day|
|BVImplmain_site insurethebox.com HTTP Session||This cookie is used by the website’s operator in context with multi-variate testing.
This is a tool used to combine or change content on the website. This allows the website to find the best variation/edition of the site.
|Google Tag Manager and Google Analytics||gtm||Google Tag Manager allows us to manage and deploy the tags we use on our website.
This cookie works in conjunction with the system and is used to load web script and code into the webpages.
|_ga||Registers a unique ID that is used to generate statistical data on how the visitor uses the website.||2 years|
|_gat||Used by Google Analytics to throttle request rate.||1 day|
|_gid||Registers a unique ID that is used to generate statistical data on how the visitor uses the website.||1 day|
These cookies are used to enable you to share pages and content that you find interesting on our website through third party social networking and other websites.
These cookies may also be used for advertising purposes too.
(Targeting / advertising cookies)
|_fbp||Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.||3 months|
|tr||Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.||Session|
(Targeting / advertising cookies)
|IDE||Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.||Session|
|mf_#||Collects data of the user’s navigation and interaction on the website in order to personalise the purchasing experience.||Session|
|test_cookie||Used to check if the user’s browser supports cookies doubleclick.net||Session|
|mf_initialDomQueue||We use this cookie to track a user’s actions on the site. This helps us to understand which parts of our user interface are/ are not being used to help us understand what parts offer good/bad user experience. This cookie expires when you close your browsing session.||Session|
|SCOGID, SCOGID, SCOSID, SCOSN||Measure site performance for Eggplant: beacon.rci.eggplant. cloud||Session|
|Google AdWords||ads/ga-audiences||Used by Google AdWords to re- engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites.||Session|
|Bazaar Voice||BVID||Collects information on which products have been viewed by the visitor – This is used for optimizing the specific visitor’s navigation on the website||1 year|
|Sid.gif and st.gif||Session|
|LinkedIn (Targeting / advertising cookies)||LinkedIn – BizoID||This cookie allows us to measure the performance of our LinkedIn campaigns. You can find more information on this cookie here.||6 months|
|LinkedIn – lidc||This cookie is used by LinkedIn to track the use of embedded services. You can find more information on this cookie here.||1 day|
|Twitter (Targeting / advertising cookies)||guest_id||This cookie collects data related to user’s visits to the website such as the number of visits, average time spent on the website and which pages have been loaded, with the purpose of personalising and improving the Twitter service. You can find more information here.||2 years|
|personalization_id||This cookie allows users to share posts. You can find more information here.||2 years|
|Pinterest (Targeting / advertising cookies)||_pinterest_sess||This cookie contains user ID(s), authentication token(s) and timestamps. If the person is logged out, authentication tokens are deleted but we leave the cookie present. We use the logged out user ID(s) to optimize the person’s experience and measurement.||Session|
|_pinterest_ct, _ pinterest_ct_mw,
|These cookies are identical. They contain a user ID and the timestamp at which the cookie was created.||Session|
|_derived_epik||This cookie is placed by the Pinterest tag when a match is identified when no cookies are present, such as Enhanced Match.||Session|
|_pin_unauth||This cookieis a first party cookie which groups actions for users who cannot be identified by Pinterest.||Session|
|_pinterest_ct_ua||This cookie is identical to _pin_ unauth, but as a third party cookie.||Session|
|Functional Cookies||insurethebox||aet-dismiss||Necessary for the functionality of the website’s comment-system.||Session|
|drafts.queue||Necessary for the functionality of the website’s comment-system||Session|
|G_ENABLED_IDPS||Used for secure login to the website with a Google account||Session|
|NID||Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.||Session|
|submitted_posts_cache||Necessary for the functionality of the website’s comment-system.||Session|
Where can I get more information about Cookies?
For more information about Cookies and your rights, we recommend you visit the ICO at Cookies | ICO