Read our full Cookie Policy here.

What are Cookies?

Cookies are small pieces of information that a site asks your browser to store when you visit that site.

How are Cookies used?

They are widely used to help websites work, or work more efficiently, as well as to provide information to the owners of the site. Cookies are used for different purposes such as:

  • helping users to log into a website;
  • remembering what’s in a shopping basket when shopping for goods online;
  • analysing traffic to a website;
  • tracking users’ browsing history;
  • helping organisations with marketing.

What are First and Third Party Cookies?

First party Cookies

These are Cookies we place on your browser when you use our site.

Third party Cookies

These are Cookies we ask our partners to place on your browser when you use our site.

 

What Cookies do we use?

Strictly Necessary Cookies

These are first party Cookies that we use to help our site work and provide security, network management, and accessibility.

We cannot turn these off, but you can set your browser to block or alert you about these cookies. If you do this, our site may not work properly.

Functional Cookies

These are first party Cookies that we use to help us remember the choices you make and provide personalised features, such as preferred language, your region or accessibility preferences.

We ask consent to place these Cookies on your browser. If you do not consent, some of our services might not work properly.

Analytics Cookies

These are first party Cookies that we use to help us understand more about the performance of our site. They tell us things like how many people have visited and where they have come from. They also tell us how people use our site, such as the pages people spend most time on. These Cookies are aggregated and therefore anonymous.

We ask for consent to place these cookies of your browser, if you do not consent to these Cookies, we will know less about how our site has performed, which means we might not know where improvements need to be made.

Advertising Cookies

These are third party Cookies that may be used to build a profile of about you, so you can be shown adverts which are tailored to your interests. They do not directly store personal information, but are based on uniquely identifying your browser and internet device.

We ask for consent to place these cookies of your browser. If you do not consent, your adverts will not be personalised.

 

Detailed Information about the Cookies our Site uses

For detailed information about the type of Cookies used, please see the table below.

Type of cookie Provider Name of cookie Cookie function Lifespan of cookie
Strictly necessary insurethebox cookielawinfo- checkbox-necessary

cookielawinfo- checkbox-non- necessary

Determines whether the user has accepted the cookie consent box 1 year
insurethebox JSESSIONID Customer portal used in session tracking.

This cookie is used to count the number of sessions created on our site. We use this value in order to scale our backend servers.

This cookie expires as soon as you close your browsing session.

Session
Analytics Bazaarvoice BVBRANDID Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. 1 year
BVBRANDSID Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. 1 day
BVImplmain_site insurethebox.com HTTP Session This cookie is used by the website’s operator in context with multi-variate testing.

This is a tool used to combine or change content on the website. This allows the website to find the best variation/edition of the site.

Session
Google Tag Manager and Google Analytics gtm Google Tag Manager allows us to manage and deploy the tags we use on our website.

This cookie works in conjunction with the system and is used to load web script and code into the webpages.

Session
_ga Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 2 years
_gat Used by Google Analytics to throttle request rate. 1 day
_gid Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 1 day
Advertising cookies

These cookies are used to enable you to share pages and content that you find interesting on our website through third party social networking and other websites.

These cookies may also be used for advertising purposes too.

 

Facebook

(Targeting / advertising cookies)

_fbp Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 3 months
tr Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. Session
DoubleClick

(Targeting / advertising cookies)

IDE Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. Session
mf_# Collects data of the user’s navigation and interaction on the website in order to personalise the purchasing experience. Session
test_cookie Used to check if the user’s browser supports cookies doubleclick.net Session
mf_initialDomQueue We use this cookie to track a user’s actions on the site. This helps us to understand which parts of our user interface are/ are not being used to help us understand what parts offer good/bad user experience. This cookie expires when you close your browsing session. Session
SCOGID, SCOGID, SCOSID, SCOSN Measure site performance for Eggplant: beacon.rci.eggplant. cloud Session
Google AdWords ads/ga-audiences Used by Google AdWords to re- engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites. Session
Bazaar Voice BVID Collects information on which products have been viewed by the visitor – This is used for optimizing the specific visitor’s navigation on the website 1 year
BVISD 1 day
Sid.gif and st.gif Session
LinkedIn (Targeting / advertising cookies) LinkedIn – BizoID This cookie allows us to measure the performance of our LinkedIn campaigns. You can find more information on this cookie here. 6 months
LinkedIn – lidc This cookie is used by LinkedIn to track the use of embedded services. You can find more information on this cookie here. 1 day
Twitter (Targeting / advertising cookies) guest_id This cookie collects data related to user’s visits to the website such as the number of visits, average time spent on the website and which pages have been loaded, with the purpose of personalising and improving the Twitter service. You can find more information here. 2 years
personalization_id This cookie allows users to share posts. You can find more information here. 2 years
Pinterest (Targeting / advertising cookies) _pinterest_sess This cookie contains user ID(s), authentication token(s) and timestamps. If the person is logged out, authentication tokens are deleted but we leave the cookie present. We use the logged out user ID(s) to optimize the person’s experience and measurement. Session
_pinterest_ct, _ pinterest_ct_mw,

_pinterest_ct_rt

These cookies are identical. They contain a user ID and the timestamp at which the cookie was created. Session
_epik This cookie is placed by the JavaScript tag based on information sent from Pinterest with promoted traffic to help identify the user. Session
_derived_epik This cookie is placed by the Pinterest tag when a match is identified when no cookies are present, such as Enhanced Match. Session
_pin_unauth This cookieis a first party cookie which groups actions for users who cannot be identified by Pinterest. Session
_pinterest_ct_ua This cookie is identical to _pin_ unauth, but as a third party cookie. Session
Functional Cookies insurethebox aet-dismiss Necessary for the functionality of the website’s comment-system. Session
drafts.queue Necessary for the functionality of the website’s comment-system Session
G_ENABLED_IDPS Used for secure login to the website with a Google account Session
NID Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads. Session
submitted_posts_cache Necessary for the functionality of the website’s comment-system. Session

 

Where can I get more information about Cookies?

For more information about Cookies and your rights, we recommend you visit the ICO at Cookies | ICO