Speeding before, during and after the Euro Final rose by up to 146%


It’s three weeks since football celebrations across the nation fell mute, following England’s emotional departure from the Euros Final at the hands of Italy – but driving analysis from leading telematics car insurance provider, insurethebox scored it very differently.

As warm ups began, and fans took their seats in pubs and living rooms across the nation, there were sharp rises in the speeding propensity on the roads. As some fans rushed to catch a glimpse of history, speeding rose by 146% in the period leading up to the game, amongst insurethebox customers[1], despite a drop in overall speeding instances by 33% on the day.

Football may have not come home, but fans across England were making sure they did.

The telematics insurance pioneer, insurethebox had noted that whilst speeding continued to rise throughout the match, the amount of us getting behind the wheel did not; during the game, fans across the United Kingdom seemingly sat down and longingly watched as the hosts were held at bay by the Italian national team.

Gary Stewart, Service Manager at insurethebox said “Emptier roads often encourage drivers to put their foot on the accelerator, and exceed the maximum speed limit, but there is a massive cost associated with this. While we expectedly saw the majority of the country sit down to watch this historical game, we unfortunately see some drivers take advantage of this, and use it as an excuse to speed”.


Time Miles Driven Speeding Propensity
18:00 -60% +73%
19:00 -71% +146%
20:00 -89% +133%
21:00 -92% +141%
22:00 -92% +86%
23:00 -78% +32%


The telematics pioneer had noted that while there was consistent speeding behaviour during the match, driving began to pick up once again after the final whistle, which saw a drastic reduction the speeding propensity of road users (-54%).

“While we cannot accurate determine why speeds following the match reduced, it is likely that streets and roads became more busy in towns and cities – prompting drivers to exhibit more caution, and drive within the confines of the speed limit.

We have worked hard over the past decade trying to mitigate risk, and promote safe driving practices across all of our communications, but it’s pivotal that drivers remain within the speed limits on any given road, under all circumstances”.

Earlier this year, the insurer released driving statistics that revealed that drivers who speed 20% of the time are 58% more likely to be involved in an accident[2], thus demonstrating the importance of not putting your foot down on the accelerator.

Through a black box installed in the vehicle, insurethebox uses individual driver data to determine the risk profile of each policyholder and calculate their premiums. insurethebox shares driving data with each customer through a personalised online portal empowering them to better manage their driving habits, in order to reduce their insurance risk profile, in addition to sending tailored communications aimed at promoting safe driving practices . In this way, insurethebox helps young motorists make positive changes to their driving behavior.




 Media enquiries to:

Nathan Manley/Daniel Morris


Email: press@insurethebox.com


 Notes to Editors



Insure The Box Limited launched in June 2010 with its first product, insurethebox, and now holds over fivebillion miles of driving data and associated claims. As well as insurethebox and drive like a girl (another Insure The Box brand) it also administers other telematics offerings. insurethebox is owned by Aioi Nissay Dowa Europe Limited, part of the major Japanese insurance group MS&AD Holdings, Inc. The group is taking a leading role in the development of technologies that will change the face of motor insurance and the way we view the car.

[1] Compared to previous Sunday statistics in June and July 2021

[2] Insure The Box Limited customers on cover for at least 5 months, driving data from 01/01/17 – 30/06/19. Speeding defined as significantly over the speed limit