insurethebox continues to display the effectiveness of targeted messages to improve young driver behaviour


Road safety advocate and telematics pioneer, insurethebox, has shared the latest data for their multi-award-winning communications campaign, which targets critical speeding instances amongst its customers and aims to improve driver safety.

The Speed Reduction Programme, running for insurethebox customers over the past five years, has seen 86,000 drivers reduce their speed by 22%[1], which has lead to a 6% reduction in accident frequency. With these significant changes in driver behaviour, insurethebox estimates that the communications have helped prevent 1,191 accidents in this time, and a further 50 serious injuries[2].

Accumulating over 5.7 billion miles of driving data and associated claims has allowed the telematics insurer to become an expert in identifying risky driving behaviour and when a driver is likely to have an accident. In addition to giving customers access to a personalised online portal, helping them to independently improve their driving, insurethebox uses the analysis of their extensive data to issue personalised communications and give warning of the risks of speeding – and the effectiveness is clear.

The insurer previously revealed data showing that drivers who speed 20% of their time behind the wheel are 58% more likely to be involved in an accident[3].

Gary Stewart, Service Manager at insurethebox: “There is clearly a potentially-deadly correlation between speeding and accidents, which is why speeding is a key focus for us when educating our customers. We pride ourselves on making a positive influence on the roads, and it’s truly encouraging to see efforts like this making a difference.”

“Each accident we stop is a win for everyone, and I hope we keep seeing the positive outcomes for years to come. It is what insurethebox is about at the end of the day – we want to use our telematics data for a bigger purpose.”

Through a black box installed in the vehicle, insurethebox uses individual driver data to determine the risk profile of each policyholder and calculate their premiums. insurethebox shares driving data with customers through a personalised online portal and tailored communications, empowering them to better manage their driving habits in order to reduce their risk profile – and possibly their premiums. insurethebox policies offer an initial 6,000, 8,000 or 10,000 miles of cover and Bonus Miles can be earned for good driving behaviour.




Media enquiries to:

Nathan Manley/Kaj Patel




Notes to Editors



Insure The Box Limited launched in June 2010 with its first product, insurethebox, and now holds over 5 billion miles of driving data and associated claims. As well as insurethebox and drive like a girl (another Insure The Box brand) it also administers other telematics offerings. Insurethebox is owned by Aioi Nissay Dowa Europe Limited, part of the major Japanese insurance group MS&AD Holdings, Inc. The group is taking a leading role in the development of technologies that will change the face of motor insurance and the way we view the car.



[1] Analysis of speeding instances for 150,000 customers in the communication programme since 2016.

[2] Prevented accidents calculated based on the decreased accident frequency of 86,000 customers who have been in the programme for at least 6 months.