insurethebox, the UK’s leading telematics car insurer, has gone live with “Safer Driving”, a new blog aimed at young and new drivers and their parents. The site can be accessed through the main insurethebox website, and will be updated regularly with new posts containing advice, discussion and safe driving news.

The launch version includes articles on the dangers of texting whilst at the wheel, keeping your car safe in the winter and driving on motorways.

“As an insurer whose mission is to help make the roads safer, Safe Driving is at the heart of everything we do,” says Road Safety Manager Simon Rewell. “We would urge people to look around our site and share articles they find interesting with their friends and family. It’s all about spreading the safe driving message.”

Insure The Box Limited, the parent company of insurethebox, has sold more than 200,000 policies since June 2010. A small telematics box records where, when and how a car has been driven, and insurethebox use the data to incentivise safe driving behaviour. Customers who drive safely receive up to 100 Bonus Miles per month, and safe drivers have the chance to earn generous discounts on renewal, based on their telematics data.

Analysis among customers has shown that such incentives have reduced the number of accidents amongst young motorists by at least 35%.

Click here to visit the blog.