The telematics insurer analysed the connection between important football games and speeding
17th June 2020, the Premier League metaphorically opened its doors to supporters again, after the current pandemic rendered the football season paused for an unforeseeable period.
As the remainder of football season returned, telematics insurance pioneer, insurethebox identified an increase in speeding events on the night of the first game. Wednesday 17th June recorded the most speeding events compared to the two previous Wednesdays the same month.1 The highest number of speeding events were recorded between 6 pm and 8 pm; at the start times of the first two Premier League games2.
Whereas speeding was more severe at night hours (11 pm – 5 am), it increased by 10% or more during the hours of 6 – 8 pm compared to the rest of the daylight hours3. Men were speeding more than women by 40% during these hours. 4
Education remains a pivotal aspect of the insurethebox proposition; the insurer tailors customer communications to help decrease the number of speeding instances, and continues to support road safety initiatives like THINK! that help increase awareness of issues surrounding young driver safety.
To help remind football fans not to put themselves at risk, THINK! will be launching a campaign which encourages young male drivers to keep safe as they enjoy the return of the football season, the FA Cup and the Champions League. The campaign is aimed at shifting attitudes towards the key risky driving issues of speeding, mobile phone use and drink driving, while ensuring compliance with the latest Government guidelines as travel restrictions ease.
insurethebox had previously analysed the impact of the World Cup on young driver behaviour in 2018. This analysis of speeding data from the hour before England games kicked off (against the same hour in the week before) revealed young motorists increased their speed by over a fifth before important matches5.
Gary Stewart, Service Manager at insurethebox explains: “We have on multiple occasions seen a correlation between speeding instances and major football occasions, which is an unfortunate behaviour pattern.
It is great that football has ‘come home’ again but rushing to get home in time for kick-off is not worth the risks that come with speeding, especially during a time when our emergency services have been stretched dramatically.”
For the eager football fans, insurethebox gives the following advice:
- Plan your journey ahead of time.
- Give yourself an adequate amount of time to arrive at your destination.
- Always stick to the speed limit.
- Before you set off – choose a radio station to stream the game (if you are going to miss kick-off).”
1Insure The Box Limited policyholders’ driving data from 3rd, 6th and 17th July 2020. Speeding event = individual incident of speeding.
2Insure The Box Limited policyholders’ driving data from 3rd, 6th and 17th July 2020. Speeding event = individual session of speeding.
3Insure The Box Limited policyholders’ driving data from 3rd, 6th and 17th July 2020. Speeding propensity = speeding instances per mile where an instance is captured every 5 seconds. For males 26% at 3AM vs. 12-15% between 6-8pm.
4Insure The Box Limited policyholders’ driving data from 3rd, 6th and 17th July 2020. Speeding propensity = speeding instances per mile where an instance is captured every 5 seconds.
Media enquiries to:
Nathan Manley/Pihla Hellgren
Notes to Editors
Insure The Box Limited launched in June 2010 with its first product, insurethebox, and now holds over 5 billion miles of driving data and associated claims. As well as insurethebox and drive like a girl (another Insure The Box brand) it also administers other telematics offerings. Insurethebox is owned by Aioi Nissay Dowa Europe Limited, part of the major Japanese insurance group MS&AD Holdings, Inc. The group is taking a leading role in the development of technologies that will change the face of motor insurance and the way we view the car.