insurethebox aims to educate young drivers about the fundamental steps to take when involved in a road traffic accident

The latest customer campaign by telematics insurance pioneer, insurethebox urges its customers to prepare themselves for an accident by reminding them of the correct steps to take and having the claims phone line ready on hand.

The insurer uses educational emails and SMS messages throughout the customer journey, and plans to ‘up the ante’ with interactive content and one-to-one conversations on social media over the coming months.

With customer content, the insurer calls upon its drivers to stop safely, take details from everyone involved, make notes of the accident scene and call their claims team as soon as possible.

These four steps necessitate safety and the collection of third party details required for the insurance claims process, alongside reporting the accident immediately. The goal is a stress-free claims experience, as well as helping young drivers avoid becoming a victim of fraud – if someone reported the accident without their knowledge or if they stumbled upon a fraudulent contact number online.

Sarah Hepton, Head of Customer Claims at insurethebox: “The unplanned nature of accidents often causes drivers to be caught out, attempting to remember the steps they need to take; all whilst dealing with the stress and shock associated with having an accident.”

“Young drivers especially often forget how important it is to take certain steps at the accident scene in order to process their claim easily. Things like taking details from everyone involved and reporting the claim immediately can truly make a difference and help customers be compensated quicker for the damage to their health or vehicle, thus providing them with peace of mind in stressful scenarios”.

The primary audience of the telematics provider is young drivers (17-25) who represent over 20% of drivers killed or seriously injured behind the wheel – despite only accounting for 7% of licence holders in the UK[1].

Sarah Hepton adds: “Our intentions remain undeterred; we continue to develop customer campaigns and educate on social media to make the roads a safer place for all users. Unfortunately accidents remain a daily occurrence, which puts our emphasis firmly on educating our customers, most of whom are relatively new to the roads”.

insurethebox uses educational messages in their customer communications both online and offline, and has an active role as a road safety advocate in social media. This new focus on claims education in customer campaigns is the first step in the insurer’s aim to change customer behaviour during an accident.




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Nathan Manley/Pihla Hellgren



Notes to Editors


Insure The Box Limited launched in June 2010 with its first product, insurethebox, and now holds over 5 billion miles of driving data and associated claims. As well as insurethebox and drive like a girl (another Insure The Box brand) it also administers other telematics offerings. Insurethebox is owned by Aioi Nissay Dowa Europe Limited, part of the major Japanese insurance group MS&AD Holdings, Inc. The group is taking a leading role in the development of technologies that will change the face of motor insurance and the way we view the car.