It’s Saturday night, it’s 11pm. You’re on your way home and you’re speeding a bit – but you’re sober, so you’re safe. Right?


Speeding kills far more people than drink driving.

Our research shows that drivers who, regardless of their age or gender, consistently speed are hugely at risk of causing a road fatality – and the emotional impact is something that will stick with them for life.

To help you avoid having such an incident we’ve pulled together our top three tips for staying safe on the road:

1. Read the road
Country driving can be fun but it’s also dangerous: that hairpin bend, the rogue sheep that strays into the road, getting stuck behind an ancient tractor, or the narrowness of the country lanes.

A typical speed on a road like this might be 40mph, drive 10mph faster than this and you’re 33% more likely to cause a crash.

When you’re driving in the country, think less about feeling the wind in your hair and more about keeping your foot off the accelerator.

2. Know your motorway limits
It’s easy to want to let loose on the motorway but there’s no need to speed.

If you travel at 10 miles over the speed limit for an hour, you’ll only save around 7 minutes. Spend just 3 minutes of an hour over the speed limit and you’ll be 10% more likely to have an accident. Ask yourself – is it worth it?

3. Avoid driving after 11pm
The darkness, dim lighting, headlight beams and other hazards make speeding at night twice as risky as speeding during the day – and our research shows that the later it gets, the riskier it gets.

Although insurethebox doesn’t have fines or curfews for driving at night, we recommend that you avoid driving after 11pm. If you have to be out, take the road slower than you normally would.

We’ve discovered that drivers who consistently speed are 70% more likely to cause an accident and 80% more likely to cause an injury.

If you’re male, you’re twice as likely to speed as a female.

If you’re aged 19-20, you’re 40% more likely to speed than a 17 year old new driver.

Being involved in a life changing accident means that the effects will stay with you for life, physically, emotionally and potentially financially, particularly if your insurance ends up being cancelled because of your speeding.

Make smart choices. Think about the impact your speeding could have.

You can check out more about staying safe on the roads in our blogs, or this week’s Road Safety Great Britain campaign.