It’s 11pm on a Saturday night. You’re on your way home and you’re speeding a bit – but you’re sober, so you’re safe. Right?


Speeding kills far more people than drink driving.

Our research shows that drivers who consistently speed are hugely at risk of causing a road fatality – and that emotional impact sticks for life.

It doesn’t have to be that serious to have consequences. The minimum national speeding fine is £100 with 3 penalty points – the bill can be painful! If you’re within 2 years of passing your driving test, your license will be withdrawn if you build up 6 or more penalty points.

You can be immediately disqualified for speeding or have your insurance cancelled…it’s just so much easier to stay within the speed limit and drive safely!

To help you with that, here’s some advice on why you should stop speeding and how to stay safe on the road.

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Country driving

Country driving can be fun but it’s also dangerous. That blind bend, narrow lanes, or the rogue sheep have an impact on driving visibility and stopping distances.

A typical speed limit on a rural road is 60mph, but it’s usually not safe to drive that fast. You should always stay within the limit and adjust to the weather and road conditions, but let’s say you drive over the limit – you’re 30% more likely to cause a crash. Now that’s just a dumb risk to take.

When you’re driving in the country, focus less on carpool karaoke and more on keeping your foot off the accelerator.

Driving on the motorway

It takes time to learn how to drive on the motorway and though it’s easy to want to let loose, there’s no need to speed.

The national speed limit on motorways is 70mph but it can change during your journey, particularly in the event of roadworks or accidents, or when driving on smart motorways.

Think about it this way. If you travel at 10 miles over the speed limit for an hour, you’ll only save around 7 minutes. Is it worth it?

Driving late at night

The darkness, headlight beams and other hazards make speeding at night 3 times as risky as speeding during the day – and our research shows that the later it gets, the riskier it is.

For better visibility – and higher energy levels – we recommend you avoid driving after 11pm. If you’re out, stay under the speed limit and make sure you’re not distracted.

We’ve discovered that drivers who consistently speed are 70% more likely to cause an accident and 80% more likely to cause an injury. And guys – you’re twice as likely to speed as girls! It’s important to get comfortable with driving but overconfidence precedes carelessness – if you’re aged 19-20, you’re 40% more likely to speed than a 17-year-old new driver.

These are all just statistics of course, you don’t need to fit in. In fact, we’re happy for you to not to. Who ever said speeding was cool?

Check out our infographic – 4 Reasons to Stop Speeding Now (click to enlarge):